The other with a MA 3D design tutor Ian Roberts, the main question that got me thinking and considering other options I hadn’t before was ‘why did I have this shape that could fit all?’ Ian saw this as a way to mass-produce and suggested I should take advantage of this excellent design. By getting the shape mass-produced to then simply apply appliqué and embroider onto.
I could use the way I apply appliqué as a mix and match service that I could offer the customer. For example, the customer would have a limited choice of base colours, shapes and coloured stitches but in addition as an extra cost, for example, the amount of shapes could be altered and added layers of fabric could be inserted along the hem. This idea of mass customisation could be an ‘alternative’ range that would work along side my ‘couture’ range.
Making the customers journey excting.
I could offer:
Shape- bow, circles, square
Colour- furschia and orange, navy and dusty rose, black and white.
base- digital rpint or plain dyed fabric
Stitch- which direction
Extras- how many shapes, how many layers,
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